GENIUS Series #3 Title: Increasing the Competency of Statistical Agents Through Digital Marketing - News - BPS-Statistics Indonesia Metro Municipality

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GENIUS Series #3 Title: Increasing the Competency of Statistical Agents Through Digital Marketing

GENIUS Series #3 Title: Increasing the Competency of Statistical Agents Through Digital Marketing

April 29, 2025 | Other Activities


The Central Statistics Agency (BPS) Metro Municipality is again presenting a series of GENIUS (Innovative Generation for Superior Statistics) activities in its third series, which this time carries the theme "POTIK Collaboration: Digital Marketing Optimization in the Digital Era". This activity was held online via Zoom Meeting and was attended by participants from BPS and the Muhammadiyah academic community.

This activity, which took place from 08.00 to 12.00 WIB, aims to improve the ability of statistical agents to utilize digital marketing strategies based on statistical data. This is important to answer the challenges of disseminating statistical information in an increasingly fast and dynamic digital era.
The main material was delivered by Dr. Agus Wibowo, M.Pd, an academic known in the field of educational technology and learning digitalization. In his presentation, he reviewed effective digital marketing strategies with a data-based approach, as well as the important role of statistics in creating credible and communicative content.

The interactive discussion session guided by moderator Fadhila Sihombing gave participants the opportunity to dig deeper into the practical application of the material presented. The activity was also enlivened with ice breaking, a fun quiz, and a replay of the Statistics Corner profile video.
Through this activity, Statistics of Metro Municipality hopes that the Statistics Corner agents can be at the forefront in conveying statistical information in an interesting, modern and integrity manner.

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